Google Just Launched a Core Update—Here’s Why It Matters in 2025
Google has officially begun rolling out its June 2025 Broad Core Update, and it’s creating quite the stir in the digital world. Typically, core updates from Google arrive every six months, giving marketers and SEO professionals a predictable window to adapt. But this time, the update came just three months after the last one in March 2025.
That timing alone raises eyebrows. Why so soon? The short answer: AI Search Mode is going global. And this update isn’t just about your website — it’s about Google preparing its own systems for what’s coming next.
Let’s break down what’s happening, why it’s important, and what you should be doing right now.
This Core Update Isn’t About You — It’s About Google’s AI
This isn’t your usual Google algorithm update. While past updates primarily targeted spam, thin content, or manipulative SEO tactics, this June rollout is more infrastructural — it’s about preparing Google for AI Mode going live in countries like India.
Until now, Google’s new AI search experience (called Search Generative Experience or SGE) was only available publicly in the U.S. via Labs access. But with India — one of the largest digital user bases in the world — now gaining access, Google is making back-end changes to accommodate scale.
Think of it like this:
Before launching a global product, Google is tuning up its engine — and this update is that tune-up.
What Is Google AI Mode?
Google’s AI Mode, part of its new search interface, doesn’t behave like the classic 10 blue links layout. Instead, it gives users AI-generated overviews, contextual answers, product recommendations, and even local results — all directly in the SERP.
That means:
- Fewer users are clicking on websites.
- More answers are coming from AI summaries.
- Local rankings and maps may start behaving differently.
In AI Mode, even local search behavior changes. For example, when someone searches “electrician near me,” the results might not show traditional Google Business Profiles. Instead, they may see curated AI listings, reviews, and contextual recommendations. The ranking signals in AI Mode are evolving — and so is Google’s algorithm to support it.
How This Update Is Different From Previous Core Updates
This update is less about penalizing or rewarding specific websites and more about recalibrating Google’s infrastructure. While your site’s traffic might stay unaffected immediately, these changes are laying the groundwork for the future of AI-powered search.
Expect:
- Frequent rollouts — more than just twice a year.
- Ongoing tweaks to how rankings behave inside AI mode.
- New signals being tested, especially for E-E-A-T and entity-based SEO.
Our prediction? This update will fully roll out within two weeks, much faster than the 3–4 week rollout typical of core updates.
What Should You Do Right Now?
First: Watch your traffic — but don’t panic.
If you see fluctuations, wait. Google recommends not making any changes until at least one week after the update finishes rolling out.
Second: Monitor AI Search Trends.
AI search behavior is different. Google has started nudging users to switch from standard search to AI Mode — even displaying pop-ups like:
“Why search the old way? Try AI Search now.”
When AI Mode goes public with full animations, buttons, and interactivity, you can expect even more users shifting toward it. Your brand must be prepared to rank inside those AI answers — not just below them.
Will This Hurt My SEO?
If you’re doing SEO the right way, probably not.
But if you rely too heavily on ranking for informational queries or near-me searches, you might feel the pinch. AI-generated results are about:
- Entities, not just keywords
- Answering intent in one shot
- Credibility, freshness, and experience
So yes — your SEO may take a hit unless you adapt for AI-first visibility.
Get Ready for More Frequent Updates
The days of waiting 6 months between core updates are over. With AI rolling out globally, Google needs real-time feedback from users — and that means updating ranking systems more frequently.
Expect:
- Faster algorithm tweaks
- More micro-updates rolled into core changes
- New ranking signals based on AI interactions
Google will continue testing, learning, and adapting based on how users interact with AI Mode — and you should too.
What’s Changing in Ranking Signals?
- Local SEO Is Evolving
Local business listings might no longer dominate local queries in AI Mode. Instead, Google will showcase AI-ranked results based on trust, reviews, services, and structured content. - Entity-Based SEO Is Key
Focus on building brand entities, topical clusters, and context-aware content. Keywords matter less when AI is trying to understand full-topic coverage. - Content Freshness Will Matter More
Google wants current data — not outdated posts. Make sure you’re updating core pages regularly. - On-Site Authority Over Backlinks
AI ranking places more value on user signals, page quality, internal hierarchy, and entity relationships — not just backlinks.
Here’s What Not to Do
- Don’t make immediate changes during the update window.
- Don’t assume traffic drops = penalty.
- Don’t overhaul your site unless confirmed signals say it’s impacted.
Instead:
✅ Watch traffic through Search Console & Analytics
✅ Use entity-checking tools (like InLinks, Kalicube)
✅ Focus on structured data, schema, and knowledge panels
✅ Align content with AI-first summaries (concise, intent-driven, updated)
Final Thoughts: Adapt or Be Replaced
This isn’t the end of SEO — it’s the start of AI Search Optimization. Marketing isn’t dying — it’s changing form. Just like mobile-first changed everything in the 2010s, AI-first is the shift of the 2020s.
So stop worrying about what’s ending — and start preparing for what’s next.
Because whether it’s Google, Amazon, Apple, or ChatGPT — the battle for attention has moved beyond links and titles. It’s about delivering clarity, context, and credibility across all formats.
Stay calm. Stay updated. And above all — keep learning and adapting.
Written by Qausain Anwar
Founder, Branx° | Digital Strategist | SEO & App Dev Specialist
Ready to prep your brand for AI Mode SEO?
→ Contact Branx°
→ hello@branxhq.com | WhatsApp: +91-7654027075
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