🚀 From Digital Execution to Strategy: Why Basic Marketing Jobs Are Fading & What Skills Are in Demand in 2025
Just yesterday, I came across a LinkedIn post:
“500+ applications for a Digital Marketing Executive role in under 2 hours.”
And on the very next post:
“Only 12 qualified candidates found for a Performance Marketing Manager role.”
📉 The contrast is staggering.
Too many people are chasing basic digital marketing roles. But very few are equipped for the advanced ones.
Welcome to the real state of the marketing job market in 2025 — over-saturation at the bottom, and a skills gap at the top.
🧠 The Harsh Reality: AI Has Changed the Game
- ChatGPT can now create 30 social media posts in 5 minutes.
- Ad platforms like Meta and Google now auto-optimize campaigns.
- Email marketing tools handle hyper-personalized sequences automatically.
This means:
The jobs haven’t vanished — they’ve evolved.
Execution is now mostly done by AI. The need is for people who can think, strategize, analyze, and lead.
🔥 What Skills Are Now Obsolete?
The following tasks are either fully automated or so common that they barely pay:
- Posting Instagram Reels
- Creating banners or static content
- Running simple Facebook or Google Ads
- Sending bulk emails via Mailchimp
- Writing generic blog posts
These used to be the bread and butter of entry-level marketers. Not anymore.
Today, if your resume says “Managed Facebook page and posted daily,” that won’t make you stand out — not even a little.
💡 So What Skills Are in Demand?
Here’s what recruiters and startups are desperately looking for:
✅ 1. AI-Assisted Productivity
Use tools like:
- ChatGPT + Notion for content strategy
- Airtable or Trello for campaign planning
- Canva + Midjourney for visual automation
- SurferSEO for content optimization
“AI won’t take your job. But someone using AI better than you will.”
✅ 2. Performance Marketing (With Real ROI)
Understand metrics like:
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
- CTR, CVR, AOV, LTV
If you can optimize campaigns based on numbers, not guesses, you’re already 10x more valuable than someone just clicking “Boost Post.”
📊 The Tools That Separate Beginners from Pros
Let’s talk about three essential tools that professionals use daily (and beginners often ignore):
🔧 Tool #1: Notion
Use it to plan:
- Content calendars
- Campaign strategy
- Team workflows
- Idea banks
🧠 It’s 10x better than Google Docs for managing marketing projects.
🔧 Tool #2: Metricool (or similar analytics tools)
Tracks:
- Engagement patterns
- Top-performing posts
- Optimal posting time
This helps you make smarter decisions based on actual data — not assumptions.
🔧 Tool #3: SwipeWell (Ad Swipe Library)
Collect and study:
- The best ads from top brands
- Copywriting hooks
- Design styles and CTA patterns
Great for inspiration and understanding what works today in real-world ads.
📈 The New Job Description in 2025
If you’re aiming for high-paying, high-impact roles, your resume should say things like:
✅ “Improved email open rate by 40% using AI-driven personalization.”
✅ “Reduced ad spend by 30% while increasing conversions via optimized targeting.”
✅ “Built a content system that scaled production by 5x using ChatGPT workflows.”
You are no longer just a doer. You’re a strategic thinker and AI-enabler.
🧪 Build Your Portfolio the Right Way
Want to get hired fast? Here’s what to showcase in your portfolio:
- Take an imaginary brand or product.
- Use ChatGPT to create a full content calendar.
- Design 3–5 posts using Canva.
- Send mock emails using Mailchimp.
- Run a small ad campaign with a ₹100 budget.
- Track everything using Google Analytics.
- Put results into a clean case study PDF.
This becomes your practical portfolio — much better than just saying “I ran Facebook ads.”
🎯 Interview Tip: Show Impact, Not Just Activity
Don’t say:
❌ “Managed Instagram page and posted regularly.”
Say:
✅ “Increased engagement by 4x by implementing swipe-style carousels based on industry ad research.”
Numbers speak. Strategy wins. Tools matter.
🔁 Your 30-Day Upskill Plan (For Real Growth)
Here’s a practical action plan you can follow today:
Week 1:
- Master ChatGPT workflows for marketing
- Learn the basics of Google Analytics GA4
Week 2:
- Deep dive into SEO and search intent
- Build your first blog + content plan
Week 3:
- Run a test campaign with Facebook Ads + Google Ads
- Learn how to read the results
Week 4:
- Create your resume with real impact metrics
- Finalize your portfolio
- Start applying to relevant roles, not just entry-level jobs
💬 Final Words: Are You Evolving or Stuck?
Digital marketing is not dying — it’s evolving.
- The beginner-level jobs are disappearing.
- The demand for strategic, AI-driven marketers is rising.
So ask yourself:
Do I want to compete with 500 people for the same ₹15k job?
Or do I want to become the person companies fight to hire?
You decide.
Written by Qausain Anwar
Founder, BranxHQ
Helping the next generation of marketers grow smarter, faster, and stronger with strategy-first learning.
