If your business shows up on Google Maps but still isn’t getting customers, the problem might not be your product—it could be your business description. Yes, that little section beneath your business name plays a much bigger role than most people think. A properly written, keyword-rich, SEO-friendly description can not only boost your local visibility but also help attract real potential customers.
In this blog, I’ll walk you step by step through how to create the perfect Google Business description using ChatGPT—even if you’re not a copywriter. We’ll also look at what to avoid and how to optimize for local seo Google, Google My Business local seo, and more.
Why Google Business Descriptions Matter
Let’s start with the basics—why even bother with optimizing your Google Business description?
There are two core benefits:
- Increased Visibility: A well-structured description with the right keywords helps Google understand your business better. That means your listing is more likely to show up for relevant searches.
- Better Engagement: When potential customers land on your listing, they quickly get to know what you do, where you are, and why they should choose you.
The bottom line? A powerful description can drive real-world visits, calls, and conversions.
Step 1: Gather Key Business Details
Before you open ChatGPT, make sure you’ve gathered these five key details:
- Business Name – Use the official name listed on your documents and store signage. Don’t add keywords here.
- Business Category – Identify the main category (e.g., Bakery, Hair Salon, Auto Repair) and subcategory if applicable.
- Location – Mention the city and area your business serves.
- USP (Unique Selling Point) – What sets you apart? Quick delivery, organic products, custom services?
- Core Services or Products – A short list of what you actually offer.
Example:
- Business Name: Sharma’s Bakery
- Category: Bakery and Cafe
- Location: New Delhi, India
- USP: Freshly baked cakes, customizable orders, home delivery
- Core Services: Cakes, pastries, cookies, and custom orders
Step 2: Use ChatGPT to Generate a Description
Now that you’ve got your business details, it’s time to let AI help.
Open ChatGPT and paste this prompt (modify it with your own business details):
“Write an SEO-friendly Google Business description (within 750 characters) for a bakery and cafe called Sharma’s Bakery in New Delhi, India. Highlight its USP: freshly baked cakes, customizable orders, and home delivery. Mention its core services: cakes, pastries, cookies, and custom cakes.”
You’ll get something like:
“Sharma’s Bakery is a trusted bakery and cafe located in New Delhi, known for its freshly baked cakes, pastries, and cookies made with premium ingredients. We specialize in customizable cakes for every occasion and offer fast home delivery to bring sweetness to your doorstep.”
Pretty solid, right?
Step 3: Insert Keywords Strategically
You want your description to work for SEO—so now it’s time to add your keywords.
Suppose your target keyword is bakery in Delhi. You’d slightly tweak the description to include it naturally:
“Sharma’s Bakery is a popular bakery in Delhi, known for its freshly baked cakes, pastries, and cookies made with premium ingredients. We specialize in custom cakes for every occasion and offer fast home delivery across New Delhi.”
✅ Keep it simple
✅ Don’t overdo it
✅ Avoid stuffing the same phrase multiple times
Step 4: Add It to Google Business Profile
Once you’re happy with the final version:
- Go to your Google Business Profile.
- Click Edit Profile.
- Find the Business Description section.
- Paste your optimized text (max 750 characters).
- Save changes.
You’re done! But before you go…
Common Mistakes to Avoid in Your GMB Description
To make your description truly effective (and avoid Google penalties), avoid these 7 mistakes:
1. Keyword Stuffing
Don’t repeat the same keyword unnaturally. It harms readability and trust.
2. Overly Promotional Language
Avoid saying things like “#1 bakery,” “guaranteed best,” or “ORDER NOW!!!”. Google doesn’t favor hype.
3. Misleading Information
Only include services you actually provide. Don’t insert trending keywords if they don’t reflect your offerings.
4. Using Emojis or Special Characters
They might make your description look fun—but they don’t help with SEO and may be flagged.
5. Mentioning Prices or Offers
Avoid listing prices or ongoing deals. These change often and could become outdated.
6. Adding Contact Information
Google already includes your contact info separately. Don’t paste your phone number or email here.
7. Copy-Pasting Website Text
Your description should be original. Don’t lift content directly from your website.
Bonus Tip: Test Multiple Variations
Want to know what really clicks with your audience? Try A/B testing a few different versions of your description over time. Update your listing every few weeks and observe if your visibility improves via tools like:
You can also monitor user actions (calls, direction requests, website clicks) directly in your GMB dashboard.
Recap: Steps to a Winning GMB Description
✅ Collect key business info (Name, Category, Location, USP, Services)
✅ Use ChatGPT to create a 750-character SEO-friendly version
✅ Insert keywords naturally
✅ Add the final version to your Google Business profile
✅ Avoid common traps like keyword stuffing or hype language
Done right, your business will be more visible in local search engine optimization, and customers searching for businesses like yours will start noticing you.
Start optimizing today—don’t wait for your competitors to get ahead.
Written by Qausain Anwar
Founder at www.branxhq.com
Your next customer could be just one optimized description away.
