The digital landscape is constantly evolving, and Google’s June 2025 Core Update has sent another ripple through search rankings. If your medspa has seen fluctuations in website traffic or Google rankings, you’re not alone.
This update, paired with emerging SEO trends, is a wake-up call for medspas to refine their digital strategies. Let’s explore what the update means and what SEO tactics your medspa should adopt now to stay ahead.
What Happened in the June 2025 Core Update
Google’s core updates focus on improving search result quality by refining how content is assessed. The June 2025 Core Update emphasized:
- Helpful, authoritative content (especially for YMYL industries like health and wellness)
- Page experience and loading speed
- AI-generated content scrutiny — rewarding human-edited or fact-checked content
- Semantic relevance — intent matching over keyword stuffing
- EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness)
For medspas, this means Google is favoring content that is:
- Written or reviewed by licensed professionals
- Genuinely helpful to users (not salesy fluff)
- Structured and easy to navigate
- Supported by real testimonials, credentials, and local relevance
SEO Trends MedSpas Must Follow in 2025
1. AI and Human SEO Content
AI is here to stay, but blending it with authentic expertise is key. Write content with AI assistance but fact-check, localize, and personalize it. Google’s algorithms can now detect pure AI spam versus valuable AI-assisted content.
Action Tip: Create blog content on medspa procedures, skin conditions, or FAQs, reviewed by your licensed practitioners.
2. Topical Authority Over Just Keywords
Ranking for “HydraFacial near me” is good, but building authority around the entire topic of skin rejuvenation is better.
Action Tip: Create interlinked blog clusters:
- Main topic: Skin Rejuvenation Treatments
- Subtopics: HydraFacial, Microneedling, PRP, Aftercare, Common Myths
3. Local SEO and Google Business Profile Optimization
Local signals matter more than ever, especially for service-based businesses like medspas.
Action Tip:
- Regularly update your Google Business Profile
- Get frequent client reviews
- Add services, FAQs, photos, and weekly posts
4. Video SEO and Short-Form Content
Consumers are choosing medspas based on Instagram Reels, TikToks, and video before/afters. Google is also surfacing short videos in search results.
Action Tip: Create short videos showcasing:
- Client transformations
- A day in the life at your medspa
- Quick skincare tips from your estheticians
5. Structured Data and FAQ Schema
Use schema markup to help Google understand and highlight your content.
Action Tip:
- Add FAQ Schema to treatment pages
- Use Local Business Schema with accurate NAP info, reviews, and services
6. Speed and Core Web Vitals
Google continues to prioritize user experience. Your medspa website must load quickly and look great on mobile.
Action Tip:
- Compress images
- Avoid heavy popups
- Use fast hosting and lazy loading
7. Search Generative Experience (SGE) Preparation
Google is gradually rolling out AI-generated answers in search. To stay visible, your content must be:
- Fact-rich and scannable
- Clearly structured (use H2s, bullets, FAQs)
- Present on platforms Google pulls from (like Reddit, YouTube, blogs)
Final Thoughts: MedSpa SEO in 2025 Is About Trust and Expertise
If your medspa wants to compete in this new search environment, your SEO strategy needs to combine technical performance, local trust, and expert-backed content. Don’t just write blogs—build a brand that Google and clients can trust.
Need Help Optimizing Your MedSpa’s SEO?
Whether you’re recovering from a rankings drop or building your online visibility from scratch, we specialize in SEO strategies tailored for medspas. Contact us today for a free site audit.
