Let’s be honest—when someone searches “Botox near me” or “HydraFacial Annapolis,” they’re not scrolling past page one. If your Google Business Profile isn’t optimized, you’re basically invisible.
The good news? You don’t need to be a tech wizard to fix it. Let’s break it down.
1. Claim It, Own It, Rule It
First things first: head to Google Business and claim your profile. If you haven’t done this yet, stop reading and go do it. You can’t optimize what you don’t own.
2. Photos Sell, Stock Images Don’t
Upload real, high-quality photos of your space, your treatments, and your team. Think:
- Clean, calming treatment rooms
- Happy clients (with permission!)
- Before & afters
- Friendly faces from your staff
📸 Pro Tip: Post photos regularly. Google notices—and so do potential clients.
3. Write Like a Human, Think Like a Search Engine
Your business description isn’t just a blurb—it’s SEO real estate.
Keep it short, local, and loaded with keywords your clients are actually searching.
Example:
“GlowUp Med Spa offers HydraFacials, Botox, and skin tightening treatments in downtown Annapolis. Book today for glowing skin tomorrow.”
Short, punchy, and geo-targeted.
4. List What You Actually Do
“Facials” is too vague. Be specific:
- HydraFacial MD
- Laser Hair Removal
- RF Microneedling
- Lip Fillers
Why? Because people are searching for exactly those services—and Google needs help connecting the dots.
5. Ask for Reviews Like You Mean It
Happy clients? Ask them to leave a review right after their appointment. Make it easy—text them the link. Then reply to every single one.
💬 Bonus tip: Drop keywords naturally into your replies.
“Thanks, Jess! So glad you loved your Botox at our Annapolis med spa.”
Google eats that up.
6. Post Like You’re on Social
Your Google Profile lets you post updates, promos, tips—use it!
Think:
- “June Special: 10% Off HydraFacials”
- “3 Things You Shouldn’t Do After Botox”
- Behind-the-scenes spa day pics
Fresh content = higher visibility.
7. Check What’s Working (and What’s Not)
Google gives you insights. Use them:
- Are people clicking your booking link?
- What services are they searching for?
- Where are they finding you?
Double down on what’s working. Drop what isn’t.
🚀 Ready to Fill More Appointments?
If you’re in Annapolis and want to turn searchers into spa clients, your Google Business Profile is your secret weapon. It’s free, it’s powerful, and most of your competitors are still winging it.
Optimize it once. Keep it fresh. And watch those bookings roll in.
